Hebrew New Year 5786: What you don't change, you choose

Which path will you choose?

This morning, while most people are busy making New Hebrew Year's resolutions (that they'll probably abandon by Sukkot), I found myself thinking about something completely different.

Not about the new things I want to do this year. But about what I'm no longer willing or ready to change.

As a Product Manager, I see this all the time - organizations that fall in love with a product/feature that all the metrics are screaming that it isn't working, but they're not willing to kill it because "we've already invested so much in it."

We call this Sunk Cost Fallacy.

Same thing happens in our lives.

Here's what I realized this year:

• That job that doesn't fulfill you? "But I already have 8 years of experience in this field"

• That degree that doesn't suit you? "But I invested 4 years and a tons of my parents' money studying this"

• That relationship that isn't working? "But we've been together for so many years"

This isn't judgmental - it's completely human.

In YourMarket.Fit, I call this "passive choice." It's like continuing to develop a feature that users don't want, just because we've already invested two months in it.

But 2025 can be different.

Instead of another "New Year's resolutions" list, try this:

1. Write down what didn't change last year (despite you wanting it to change)

2. Ask yourself: what's keeping you stuck? The investment you've already made? Fear of the unknown? Comfort?

3. Define "one thing" that if you changed it, would impact the rest of your life

It's like doing a product pivot - sometimes you need to kill what's not working to build something that does work.

My message to you for the new year:

Stop waiting for "something to change." Start being the something that changes.

Because at the end of the day, what you don't change - that's also a choice. We're just not always aware of it.

Happy New Year - a year of conscious choices and real changes 🚀

P.S. If you feel stuck and it's time to find your Personal Market Fit - let's talk. Sometimes you need someone from the outside to help you see the patterns you're blind to.