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HOW IT STARTED?

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The Practitioner Behind the Vision

Two Decades in the Trenches
For over twenty years, I have operated at the heart of the high-tech industry as an entrepreneur and product leader. I haven’t just watched the technological revolution; I’ve helped build it.

My journey has taken me through the architectures of semiconductors, the complexities of travel and edu-tech, and the cutting edge of AI and Machine Learning. I’ve led product teams across diverse sectors - from streaming media to consumer electronics - specializing in the very principles that now define my work: Product-Market Fit, Strategy, and Market Analysis. I blend technical depth with business acumen to deliver solutions that aren't just innovative, but deeply centered on the human user.

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Active in the AI Era
I don’t speak about the AI revolution from the sidelines. Currently, as the Head of Products at CogniFiber and VP Strategy at  Melingo AI, I am actively leveraging Artificial Intelligence to solve the most urgent challenges in business today in the era of AI - Sustainability of the planet for the AI demand of the future and improve human-machine interactions in e-commerce. By developing retention strategies that align innovation with empathy, I am witnessing firsthand how AI can - and should - be harnessed to enhance the human experience rather than diminish it.

Impact Beyond the Boardroom
My commitment to "The Heart" extends far beyond professional roles. As the co-founder of "Custom Angels," an NGO where bikers support children facing bullying and violence and co-founder of Safy AI, I’ve seen the transformative power of aligning action with core human values. This experience, combined with my role as a dedicated mentor and educator in Product Management, drives my mission to help others achieve more than just "success on paper."

 

The Synthesis
This unique blend of corporate leadership, entrepreneurial grit, and social impact is what makes YourMarket.Fit different. I am here to act as your strategic partner, using my two decades of experience to help you align your professional power with your personal fulfillment in a world of accelerated change.

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My Story: The Architect of Heart and Machine

The Original Split: An Artist in a World of Engineers

My journey didn’t start in a boardroom; it started in an art studio.

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As a young boy, I was lost in the world of sculpting and painting. My art teacher was so convinced of my talent she called my father, pleading with him to send me to art school. His response defined the next 30 years of my life: "He’s going to be an engineer. He can paint in the desert after he graduates."

In that moment, I experienced my first "Pivot." My passion was redirected, and I traded my brushes for circuits. For decades, I climbed the high-tech ladder - becoming an entrepreneur and a product leader in the heart of the AI revolution. On paper, I was a "Product-Market Fit" success story.

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But I was running on Legacy Code. My "Head" was winning, but my "Heart" was running a silent background process, waiting for its turn.

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The Dissonance: Success vs. Significance

I spent years building products that solved complex technical problems. Yet, I would wake up and ask: "If I’m so successful, why do I feel like a gear in a machine I didn't design?"

 

I tried to bridge the gap by co-founding Custom Angels, an NGO where bikers protect children from bullying. For the first time, my heart was on fire. I was helping kids find their courage. But a new problem emerged: I couldn't make a living out of it.

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I was stuck in "The Gap" - the space between what feeds the soul and what pays the bills. It’s a space many of you know intimately. You’ve achieved the KPIs, you’ve led the teams, but you sense a "Great Split" in your own life.

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The Epiphany: 60 Coffees and One "Why"

I decided to treat my own life as the ultimate Product Discovery. I offered 60 hours of my time to anyone in my network - no agenda, just a conversation.

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Through 60 cups of coffee, a pattern emerged. Everyone I met - from struggling founders to veteran VPs - was looking for the same thing: Someone to help them find their "Why" and make it a sustainable reality. I realized that my father’s "redirection" was actually my greatest asset. Because I was trained as an engineer but born as an artist, I could see both sides of the human equation. I understood that a life, like a startup, fails not because the "product" is bad, but because it lacks Personal Market Fit.

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The New Frontier: Raising Superman

Today, the stakes are higher than ever. As I write my upcoming book, "Raising Superman", I am exploring the most profound shift in human history: The AI Revolution.

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We are living through "The Great Decoupling" - an era where AI is taking over the "Mind" (the logic, the code, the tasks), leaving us with an urgent question: What is left for the Heart?

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I realized that the methodologies I used to scale startups are the exact tools we need to scale our humanity. We are not "victims" of AI; we are its "parents." But to lead the machines, we must first upgrade our own Human OS.

Upgrade your Personal Market Fit for the AI era

martinsabag@gmail.com

+972-54-599-8200

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©2024 YourMarket.Fit
by Martin H. Sabag

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