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The reactions to my recent post about Wix and the xEngineer  revolution confirmed one thing: I touched a raw nerve. The debate centered on a single question: Is this just a "Full-Stack rebranding," or a dangerous pipe dream that will lead to mediocrity and security vulnerabilities? The consensus among skeptics was clear: we cannot survive without "narrow expertise," and AI isn't yet ready to replace human depth. To me, the trend is obvious. But I want to challenge this skepti

The internal document revealed by Nir Zohar, the company’s president, written by Yaniv Even-Haim, Wix’s CTO, may be the most important document you’ll read this year about the future of work. Bottom line: there’s no more Frontend. No more Backend. No more Mobile. There is xEngineer. Why? Because when AI writes most of the code (as stated explicitly in the document: “AI will generate most production code”), the technical separation becomes unnecessary. Wix’s move validates in

We pour immense resources into product specs, strategy, risk management, and measuring KPIs at work. Yet, when managing our most critical asset—our own lives and careers in an era of radical uncertainty - we often resort to improvisation. I recently sat down for a deep 90-minute conversation with Uri Soglowek . What started as a discussion about technology quickly pivoted to the heart of the matter: the unbearable gap between the exponential pace of AI and the linear nature

A lesson in Personal Market Fit from a 4th-grade girl, Brené Brown, and Simon Sinek. Trust is like a Marble Jar It is every parent's nightmare. Your daughter, a 4th grader, comes home from school shattered. She throws her backpack in anger, her eyes red from crying. She had shared a "guarded" secret with two best friends during recess. By lunch? The entire class knew. Everyone laughed, pointed fingers, and made her into a joke. In a child's terms, this is a world collapse. It

Sam Altman: We will see a one-person billion dollar company Remember when Sam Altman said that the day of a "One Man Unicorn Company" isn't far off? The idea that with AI and automation, a single entrepreneur could build a billion-dollar company? It sounds amazing, right? But let's be honest - it's still pretty far from reality. But something else? Something much scarier (or more fascinating, depending on which side of the fence you're on)? That's almost here. We're not talki

Which path will you choose? This morning, while most people are busy making New Hebrew Year's resolutions (that they'll probably abandon...