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I have written and been interviewed about this phenomenon quite a bit. Whenever I said AI would replace employees, the almost knee-jerk reaction was: "There’s no need to lay people off, we’ll just leverage the technology to produce 10x more." But that argument hits a simple economic reality: You cannot 10x market demand. Producing 10 times more content, code, or products does not mean there is anyone in the market ready to buy them. Consequently, the 'profitability through te